Building Brands From The Inside Out

I spent five years inside a maison, watching how an identity either holds or falls apart under pressure. Not the logo. The tone. The consistency in every decision, across everything a brand touches. When I left to work on my own terms in 2021, I kept that thinking. Fewer projects, more care. That's what Métier means.

My Story

I started inside a maison, which is where I learned what a brand actually is. Not a logo, but a tone that holds together across everything it touches. After five years I started to feel the structure tightening around me. In 2021 I went independent: fewer projects, chosen carefully, followed from beginning to end. Métier is the French word for trade, or craft. That’s the whole idea.

A Few Projects From Nine Years Of Work

My Values

These aren’t principles I wrote for a website. They’re the things I actually come back to when a project gets hard.

Precision

I care about the details most people skip. Not because I’m slow, but because small things read, and people notice the difference even when they can’t say why.

Honesty

I’ll tell you if a direction isn’t working. I’d rather have a harder conversation early than deliver something we both know isn’t right.

Continuity

A brand is only as strong as its weakest touchpoint. I think about how the identity travels, from the big surfaces to the small ones no one considers.

Independence

I work alone, by choice. It means I’m never handing your project off. Everything that leaves here has my full attention on it.

Years Of Practice

Brands Built

Countries Reached