Full Identity

The complete package: logo, system, guidelines, applications, and initial art direction. For brands that want everything built properly, once and for all. Starting at $6,500.

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An identity isn't a logo. It's a system that holds under pressure, across everything a brand touches. Full Identity builds all of it: the mark, the type, the color, the rules, and the applications. No gaps, no improvising later. Done once, done right.

What You Walk Away With

Four to six weeks of focused work, everything your brand needs to hold together long term. Here’s exactly what I build.

Identity System

The complete visual language: a primary logo, mark variations, type, color, and a supporting graphic system, built to hold together at every scale and on every surface.

Brand Guidelines

A proper set of guidelines covering how to use everything: spacing, hierarchy, do’s and don’ts, and the logic behind every decision. Something you’ll actually reach for, not file away.

Applied Touchpoints

Selected applications showing the identity working in the real world, whether that’s stationery, digital, or packaging. So you can see it before it goes live.

Art Direction

An initial art direction framework for campaigns and content: visual language, references, mood. The bridge between your identity system and everything you create going forward.

How A Full Identity Gets Built

Full Identity is a four to six week engagement. The extra time pays for itself: more exploration, more depth, and applications that show the system working in the real world.

Discovery

More than one conversation: we go deep into your brand, your market, and your ambitions. I research, ask questions, and come back with a strategic point of view before anything visual starts.

Discovery

More than one conversation: we go deep into your brand, your market, and your ambitions. I research, ask questions, and come back with a strategic point of view before anything visual starts.

Direction

I develop two or three distinct visual directions and present them with context. This is where the big decisions happen, before final design begins. You choose a path, we align, and we move.

Direction

I develop two or three distinct visual directions and present them with context. This is where the big decisions happen, before final design begins. You choose a path, we align, and we move.

Build

The complete identity system, built piece by piece: logo, type, color, and the full graphic language. Multiple review rounds to make sure every element is exactly right before we move on.

Build

The complete identity system, built piece by piece: logo, type, color, and the full graphic language. Multiple review rounds to make sure every element is exactly right before we move on.

Delivery

Final files, brand guidelines, applied touchpoints, and the art direction framework. A full handoff session to walk through everything and make sure it's ready to use from day one.

Delivery

Final files, brand guidelines, applied touchpoints, and the art direction framework. A full handoff session to walk through everything and make sure it's ready to use from day one.

A Few Projects From Nine Years Of Work

Frequently Asked Questions

Noa Brandt

Art Director and brand identity specialist based in Milan.

Get in touch

prefer email?

hello@noabrandt.com

How long does Full Identity take?

What's the difference between this and Identity Sprint?

How many revision rounds are included?

Do I need to know exactly what I want going in?

What if I need changes after delivery?