Creative Direction

Ongoing creative direction for campaigns, content, and editorials. A monthly retainer for brands that need a consistent eye on everything they put out. From $3,200 per month.

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Having an identity isn't enough. Every campaign, every content piece, every decision you make either strengthens it or slowly dilutes it. Creative Direction means having someone in your corner every month making sure the work stays consistent. Not a project. A practice.

What Every Month Includes

Creative Direction is structured to keep things clear and moving. Here’s how a typical month works.

Monthly Direction Call

We start each month aligned: upcoming campaigns, content needs, and any creative decisions that need a clear point of view before the work begins.

Campaign Art Direction

A defined visual approach for each campaign: references, mood, shot lists, and direction for everyone involved. So the work your team produces actually holds together.

Content & Channel Review

Ongoing review of what goes out across channels, with clear feedback on what’s working and what isn’t. A consistent eye on everything before it’s published.

Collaborator Briefs

When you’re working with photographers, stylists, or designers, I prepare briefs that translate the brand direction into clear, actionable guidelines. So no one starts a shoot from scratch.

How We Work Together Each Month

Creative Direction isn’t a handoff. It’s an ongoing conversation that gets sharper the longer we work together.

Month Kickoff

Every month starts with a call to brief the period ahead: upcoming campaigns, content needs, and any creative decisions that need a clear point of view before work begins.

Month Kickoff

Every month starts with a call to brief the period ahead: upcoming campaigns, content needs, and any creative decisions that need a clear point of view before work begins.

Active Direction

Throughout the month I stay close to the work: giving feedback on ideas early, redirecting where needed, and making sure every decision stays consistent with the brand.

Active Direction

Throughout the month I stay close to the work: giving feedback on ideas early, redirecting where needed, and making sure every decision stays consistent with the brand.