Why simple almost always wins

Complexity is easy to add and hard to remove. Here is why the simpler option usually outperforms the clever one.

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The cost of complexity

Every article can mix paragraphs, headings, lists and images. Keep your sentences clear and your structure simple, and the layout will do the rest.

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Subtract to improve

Close with a takeaway that leaves the reader with something to act on. This text is here only to fill the space while you design.

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